Publish happy!

Come to PubCamp, a one-day conference in Seattle. Learn how to become an “Authorpreneur,” exploring all the nuts and bolts of self publishing. We’ll cover everything from writing and editing your masterpiece, to building your author platform and marketing your books. Three concurrent tracks will focus on writing craft, publishing and book marketing.

We're providing lunch, free parking and lots of swag for attendees!

The day will finish with the first ever Seattle Writing Community Party and Wine Reception. You'll have the opportunity to meet with writing organizations, groups and non-profits from the Seattle area, while noshing on delicious treats.


Lucky you! PubCamp attendees get all kind of free swag including:

Sound good? >> Register now at Brown Paper Tickets!


8:30 am Check in and coffee
9 am Welcome from Kelsye Nelson and Abby Carter, co-founders of Writer.ly
9:10 am Publishing in the 21st Century (Keynote)
Shawn Welch, Bestselling co-author of APE: Author, Publisher Entrepreneur
10:00 am Social Media Tools for Authors (Keynote)
Peggy Fitzpatrick, Author and Social Media Expert
10:50 am Building Your Publishing Team (Keynote)
Kelsye Nelson, Writer.ly CEO and Co-Founder >> Details
11:10 am Break
11:20 am Block One >> View workshops
12:20 pm Lunch provided by Writer.ly (Whoo-hoo!)
1 pm Block Two >> View workshops
2 pm Block Three >> View workshops
3 pm Block Four >> View workshops
4 pm Break
4:10 pm Closing games and community introductions
4:30 - 6pm Writing community party and wine reception

Sound good? >> Register now at Brown Paper Tickets!


Please note: Schedule and sessions are still being finalized. There may be some small changes before the event.

Publishing in the 21st Century
Shawn Welch, Bestselling co-author of APE: Author, Publisher Entrepreneur

Social Media Tools for Authors 
Peggy Fitzpatrick, Author, Social Media and Marketing Pro 

Building Your Publishing Team 
Kelsye Nelson, Author, Writer.ly CEO and co-founder 

Block One Workshops

Writing Craft Workshop:
The 10 Commandments of Writing 
Susan Wingate and Terry Persun

Ten rules of writing--when to believe and when not to. Writing team Terry Persun and Susan Wingate will lay out 10 rules of writing from "Show Don't Tell" to "The Use of Active Verbs." Through a series of examples and writing exercises, Terry and Susan will guide participants through a lively lecture and discussion of why we apply such rules and when to break them.

Publishing Workshop:
The Business of Self Publishing 
Peter Rowan

So you’ve got the product, now what are you going to do with it? Technology and the Internet have forever changed the publishing landscape. The traditional barriers to entry for authors have been virtually eliminated. Alas, that does not mean it is going to be easy to make a success out of all your hard work. Entrepreneurship and innovation are essential ingredients for success in the new writer’s paradigm. Take a quick tour of the new publishing industry. Learn the key components of a successful writer’s business strategy. Walk away with the tools you need to be an entrepreneur in this wide open self-publishing marketplace.

Marketing Workshop:
A Trial Lawyer's Secrets for Speaking on a Stage 
Lydia Dews

The workshop offers an interactive opportunity for attendees to learn skills that will allow them to better market themselves and their work. Publication comes in many forms in today’s market, and this workshop will introduce you to some verbal, non-verbal and psychological tools to enhance your role in the marketplace. The world of writing only begins with a pen, pencil or keyboard – every stroke of an artist is a potential vibration in the ear of an agent, publisher and eventual reader.

Block Two Workshops

Writing Craft Workshop:
Five Fatal Blocks to Authorship: How to Stack Them in Your Favor 
Karen Lynn Maher

This presentation emphasizes the common blocks to successful authorship and their connection to mindset, purpose, planning, accountability and promotion. Session participants will (1) discover the 5 common blocks to writing, especially a whole book project; (2) understand the symptoms of each block; and (3) learn how to move through the block to prolific writing.

Publishing Workshop:
Indie Do-It-Yourself Publishing 

A review of what you need to consider as you transform from writer to author to publisher. We’ll start at the beginning: should you self-publish? Then we’ll look at the various paths you can pursue, with an eye to what is right for your book and your budget and an emphasis on where you can best connect with your readers. You will leave with a list of resources and a checklist of steps to take towards successful publication. You will:

  • Clarify your goals
  • Locate your readers
  • Understand the benefits and costs of various options
  • Learn where to find resources and professional help
  • Develop a strategy for promotion
  • Create a checklist of steps to accomplish your goals

Marketing Workshop:
How to Sell eBooks, Drive Reviews
(and Maybe Land on the New York Times Bestseller List)
Ingrid Ricks

Wondering how to get your eBook noticed among the millions of eBooks now cluttering the online universe? Interested in actually selling books and generating revenue?

Ingrid Ricks, whose self-published memoir, Hippie Boy, recently hit the New York Times eBook bestseller list and was quickly acquired by Penguin Group imprint Berkley for a nationwide print launch in January, shares her eBook marketing secrets in this information-packed session. Among other things, she’ll cover:

  • How and where to generate reviews
  • How and when to leverage KDP Select
  • How to utilize the promotional blogs
  • Where to spend your advertising dollars
  • The value of cross-promotion How to generate ongoing PR
  • Stand alone stories vs. story collections
  • The importance of an online presence

Block Three Workshops

Writing Craft Workshop:
Self-Editor’s Toolkit: Improve Your Own Prose 
Wendy Call

Gain powerful tools to improve your prose at all stages of the writing process, from revising a first draft to putting the finishing touches on nearly completed work. Examples from well-known writers and an extensive handout will allow you to take home a personalized self-editing toolkit. Participants will learn: (1) the four different levels of editing (developmental, substantive, copyediting and proofreading), and why it’s important to separate them; (2) a dozen exercises to help writers revise (and improve) their own prose; and (3) how highlighters, scissors, tape, and a tape recorder can become crucial self-editing tools.

Publishing Workshop:
eBook Best Practices and Biggest Mistakes
Plus a sneak peak of the new Vellum software
Brad West

Creating an eBook can be a frustrating experience. It’s tempting to call an eBook done when it works at all. But it’s worth going beyond just getting it working: a well-constructed eBook available on multiple platforms can lead to greater exposure and higher sales.

In this workshop suitable for all levels of experience, Brad West will cover best practices to adopt and potential pitfalls to avoid when creating an eBook. Brad will demonstrate why the rules of book design that have been with us for hundreds of years are just as applicable today, and how you can make use of them to give your readers a better first impression and a more enjoyable reading experience.

This workshop also includes a sneak peak at Vellum, software for Mac OS X that allows authors to easily create well-designed eBooks on multiple platforms.

Marketing Workshop:
Getting Started with Author Blogging 
Karma Bennet

The days of shy reclusive authors are ending. Whether authors are self-published or signed with a big house, they need to build their platforms with a blog. But if you're going to devote hours to setting up and maintaining a blog space to promote writing projects, you may as well do it right.

In this workshop, book publicist and social media consultant Karma Bennett will walk you past the pitfalls of using a blog to promote books. She will give you tips to make blogging easier, make your posts more engaging, and help your posts get discovered by search engines. In this workshop, you'll learn:

  • Choosing a URL
  • Advantages and disadvantages of popular content management systems (Wordpress, Blogspot, Tumblr, Wix, etc.).
  • How to properly embed and source images and video
  • A dozen formatting tips to easily improve the readability of your posts
  • How to customize your blog with plugins

Block Four Workshops

Writing Craft Workshop:
Top 5 Secrets to Writing a Memoir That Sells 
Theo Nester

Publishing Workshop:
Empowering Authors with Amazon Independent Publishing 
Thom Kephart

An overview and Q&A session about how to effectively use CreateSpace, Kindle Direct Publishing, and other Amazon services, to independently publish.

Marketing Workshop:
What Every Publisher Wants You to Know: Pitching Your Book in Today’s Marketplace 
Jennifer Worick and Kerry Colburn

Wouldn’t you like to be a fly on the wall during acquisitions meetings with publishers and agents, so you could find out what they really want—and don’t want? Now, we reveal what industry insiders say they’re clamoring for in the current marketplace. No matter where you are in the process or what kind of book you’re writing, learn to create an attention-grabbing proposal by giving editors and agents exactly what they want. We’ll cover the proposal components that are most crucial to landing a publishing deal, rookie mistakes to avoid during the submission process, the aspects of an author platform that matter most, and how to fine-tune your proposal to address today’s publishing climate.

PubCamp Keynote Speakers

Shawn_WelchShawn Welch
Bestselling co-author of APE: Author, Publisher Entrepreneur

Shawn Welch is the author of multiple iOS books, and co-author to the WSJ bestselling book, APE: Author, Publisher, Entrepreneur--How to Publish a Book.

Prior to his time as an author, Shawn spent four years as the Sr Media Editor for Pearson Education in Boston, MA; one of the largest publishing companies in the world. At Pearson, Shawn helped pioneer many of the early efforts in rich ebook platforms and designs. He has worked closely (on the inside) on the development of ebooks from the earliest Kindle, to the latest iPad.

As a developer of iOS apps, he works as the chief iOS designer/developer for Kelby Media Group (Scott Kelby). Throughout his career he has worked on apps with Google and Adobe, and continues to program today. For more information visit his website anythingsimple.com.

Peggy_FitzpatrickPeggy Fitzpatrick
Author, Social Media and Marketing Pro

Peggy is am a writer, positive vibe producer, a social media butterfly and connector.

She works with Guy Kawasaki on social media marketing strategy and innovating the world of social media. She is also the director of marketing and social media manager for Kreussler Inc. covering the online brand management and well as traditional marketing.

You can find Peggy as writing and managing partner at 12 Most. 12 Most is a dynamic community of influential, globally-renowned writers & business experts publishing amazing content. She also founded the popular Twitter chat #MyBookClub which meets once a month to talk to the brightest authors on social media.

Peggy has contributed to two books, What the Plus! Google+ for the Rest of Us and APE: Author, Publisher, Entrepreneur — How to Publish a Book. She loves sharing inspirational thoughts and helping others learn social media through writing. Covering all the major social media platforms, she frequently hears “you’re everywhere!” Peggy is passionate about life, social media, and inspiring others to be their best. Find Peggy at http://pegfitzpatrick.com.

Kelsye_NelsonKelsye Nelson
Author, CEO and co-founder of Writer.ly

Kelsye Nelson is CEO and Co-Founder of Writer.ly. She is also author of Smart Girl, Dumb Love and Oh Grow Up.

Other roles have included Vice President of Growth and Outreach at Brown Paper Tickets and leading marketing efforts at Hedgebrook, TransACT and Headsprout. She is a board member of The University of Washington Digital Publishing Program and The Seattle Free Lances Association. Prior, she served as board member of the American Marketing Association, Editor-in-chief of ToteMs, a MENSA newspaper, and as teacher at Kwansei Gakuin University in Japan. Highly proficient in building online tribes, 40k people follow @Kelsye. Learn more at Kelsye.com.

Abigail_CarterAbigail Carter
Author, COO and co-founder of Writer.ly

Abigail is the Co-Founder of Writer.ly, an online marketplace that connects writers to publishing professionals.

Past roles have included Director of Web Services for Audible.com and Web Project Manager for T3 Media in New York, servicing clients such as Sony, Microsoft and Johnson and Johnson. She is a board member of The University of Washington Digital Publishing Program, The Seattle Free Lances Association, The Healing Center and Hedgebrook and teaches memoir writing at The Recovery Cafe and Camp Widow.

Abigail wrote The Alchemy of Loss: A Young Widow’s Transformation as a form of catharsis after her husband’s death in the World Trade Center on September 11th, 2001. Her work has also appeared in SELF magazine, Reader’s Digest Canada, MSN.com and MORE.com. Find Abby at abigailcarter.com.

PubCamp Workshop Speakers

Karma_BennetKarma Bennet

Karma Bennett offers fully customized publicity campaigns tailored to the needs of her clients. In addition to traditional publicity outreach, she offers assistance with social media, marketing, SEO, book tours, and branding. She loves helping authors find the value in Twitter, Tumblr and other social media resources. Some of the genres she’s worked with include fitness, health, horror, sexuality, pop culture, humor, and young adult. Karma has secured publicity on a wide variety of media, including Cosmopolitan, Fox & Friends, Woman’s World, Mother Jones, USA Today and LA Weekly.

Prior to founding Future is Fiction Communications, Karma was the publicist for Ulysses Press, voted by Publishers Weekly as one of the fastest-growing indie publishers in the world three of the four years she was in their employ.

She is a board member for San Francisco's Book Promotion Forum.

Wendy_CallWendy Call
Author, Educator, Editor

From her homebase in Seattle, Wendy works as a writer, educator, and editor. She co-edited, with Mark Kramer, Telling True Stories: A Nonfiction Writers’ Guide (Plume/Penguin, 2007). Telling True Stories has been widely adopted as a university course text, used in more than a dozen academic disciplines on campuses across the United States and in many other countries. She was a recent Writer in Residence at Cornell College, New College of Florida, and Seattle University, and currently serves on the faculty of Goddard College's low-residency, undergraduate programs in both Vermont and Washington.

Wendy writes nonfiction and translates poetry and short fiction from Spanish. Her 2011 book No Word for Welcome explores how economic globalization intersects with village life in southern Mexico. Learn more at wendycall.com.

Kerry_ColburnKerry Colburn
Author, Editor

Kerry Colburn is a Seattle-based author, editor, and cocktail drinker, and mom of two young girls. She is the author of many nonfiction titles including Mama’s Big Book of Little Lifesavers, How to Have Your Second Child First, Good Drinks for Bad Days and So, You Want to Be Canadian? She’s also a monthly columnist for Seattle’s Child and pens articles for a variety of online and print publications, including American Baby. As the Executive Editor for Chronicle Books in San Francisco, Kerry acquired and developed a wide range of best-selling book and gift product franchises, including those for The Bad Girls Guides, Andy Warhol, Anne Taintor, and Emily the Strange. She offers publishing workshops and proposal consultations through The Business of Books, www.bizofbooks.com.

Lydia_DewsLydia Dews
Author, Attorney

Lydia Dews truly loves the opportunity to share her passions, skills and knowledge. She is an attorney with more than 12 years of trial and mediation experience, a former military investigator and an avid seeker of empowering principles to engage the audience. Lydia has taught other professionals the tools essential in their courtroom presentations using a variety of formats and technology. She is currently working on several writing projects not limited to but includes a novel about children of diverse backgrounds, challenges, disabilities and the associated stigmas; a stage play; and a modern romance.

WaverlyWaverly Fitzgerald
Author, Editor, Publisher

Waverly Fitzgerald is a writer, teacher, editor and publisher. She coaches non-fiction writers through the writing of books and proposals, and guides them through the submission and publication processes. She is the author of Slow Time: Reclaiming the Rhythms of Nature, which she published in 2007. Her recent novels—Dial C for Chihuahua, Chihuahua Confidential and The Big Chihuahua--were written with Curt Colbert and published by Kensington under the name of Waverly Curtis. She also writes essays about finding nature in the city and blogs for the Seattle PI as the Urban Naturalist. She's been awarded residencies at Hedgebrook and the Whiteley Center, a grant from Artist Trust and a fellowship from the Jack Straw Foundation.
For more information see her web sites:

Thom_KephartThom Kephart
Author Outreach for Amazon

Thom Kephart has worked within the independent publishing industry for nearly eight years, initially working with CreateSpace to develop professional editorial offerings for authors. After refining customer experience by working closely with authors and business owners, Thom joined Amazon as the Community Outreach Manager responsible for building brand awareness for CreateSpace and Kindle Direct Publishing.


Karen_Lynn_MaherKaren Lynn Maher
Author, Writing Coach, Publishing Strategist

Karen Lynn Maher brings alive the possibility of publishing for anyone who has ever dreamed of writing a book. A book writing coach and publishing strategist since 2001, she has guided 30+ authors to write engaging manuscripts that reflect their personal stories and professional expertise, and led them to successfully publish their books. Through her company LegacyONE Authors, Karen guides successful women and men to heighten their professional credibility and visibility through authorship. She is creator of the ExpertBook™ Made Simple book series designed to help aspiring authors successfully plan, write, self-publish and promote their books. She is author of ExpertBook™ Planning Made Simple.

Theo_NesterTheo Nestor

Theo Pauline Nestor is the author of Writing Is My Drink: A Writer’s Story of Finding Her Voice (And a Guide to How You Can Too) (Simon & Schuster, 2013) and How to Sleep Alone in a King-Size Bed: A Memoir of Starting Over (Crown, 2008), which was selected by Kirkus Reviews as a 2008 Top Pick for Reading Groups and as a Target “Breakout Book.” An award-winning instructor, Nestor has taught the memoir certificate course for the University of Washington’s Professional & Continuing Education program since 2006. Nestor also produces events for writers such as the Wild Mountain Memoir Retreat and the Black Mesa Writers’ Intensive, featuring talks by literary leaders such as Cheryl Strayed, Julia Cameron, and Natalie Goldberg.

Terry_PersunTerry Persun

Terry writes novels, poetry, short stories, and non-fiction. His novels have been written up in Publishers Weekly, Today’s Librarian, and The Light Connection, and numerous newspapers across the country. He has won several awards for his published and unpublished novels, including the Star of Washington Award and the POW! award for Best Novel. “Wolf’s Rite” was a ForeWord magazine Book of the Year Award finalist. His poetry has appeared in Wisconsin Review, Kansas Quarterly, Yarrow, Riverrun, NEBO, Oyez Review, Colorado-North Review, Hiram Poetry Review, and many other small, literary publications and journals.

Ingrid_RicksIngrid Ricks
Author, Marketing Professional

Ingrid Ricks is the author of indie memoir Hippie Boy: A Girl’s Story, a New York Times ebook bestseller that was recently acquired by Berkley, a division of Penguin Random House. The book is scheduled for nationwide paperback release January 2014. She is also the author of Focus, a memoir about her journey with the blinding eye disease Retinitis Pigmentosa, and a short story collection, A Little Book of Mormon (and Not So Mormon) Stories.

Ingrid’s essays and stories have been featured on Salon and NPR. Along with writing, she is passionate about leveraging the new world of digital publishing to give teens a voice. Using Hippie Boy as a catalyst, she recently co-founded WeAreAbsolutelyNotOkay.org, a nationally recognized program that empowers teens by helping them to write and publish their personal stories. For more information, visit: www.ingridricks.com.

Peter_RowanPeter Rowan
Professor, Entrepreneur

Peter Rowan has taught entrepreneurship and new venture strategy since 2005, receiving an Award for Teaching Excellence in Business from UW. He is active in the entrepreneurial community as an advisor, mentor and investor. He also teaches the course The Business of Digital Publishing as part of UW’s Certificate Program in Digital Publishing. Since 2010, Peter has dedicated significant time to writing, self-publishing numerous works of fiction, including a novel (Inner Circle, 2012).

Peter was the Corporate Vice President, New Ventures at Coinstar, Inc. from 2001 to 2010. During his tenure, the company grew from $150 million to $1.3 billion in revenue, entered new lines of business and introduced innovative growth initiatives like its DVD kiosks, money transfer, electronic payment and gift card programs. At Coinstar, Peter led more than 20 acquisitions, investments and divestitures, including its investment in and buyout of Redbox. He has a BA in Russian History from Cornell University, an MA in International Policy Studies and an MBA from Monterey Institute of International Studies.

Thom_KephartBrad West
Co-Founder of 180g

Brad West is a co-founder of 180g, a Seattle-based independent software company. Their first product is Vellum, an app for Mac OS X designed to help authors easily create eBooks.

Prior to 180g, Brad was a technical supervisor and senior developer at Pixar Animation Studios, where he developed technology to create realistic fish for Finding Nemo and appetizing food for Ratatouille. He helped build Pixar’s next generation animation software, first used on Brave.

Brad is in favor of the Oxford comma. His favorite book is The Chicago Manual of Style.

Thom_KephartSusan Wingate
Author, Speaker

Susan began writing as a child when she learned her father was a writer. A vibrant public speaker, Susan offers inspiring, motivational talks about faith, the craft of writing, publishing and marketing, and how to survive in this extremely volatile ePublishing industry. She enjoys chatting with folks about her books at writing conferences, libraries and book stores around the country. She also loves to visit with book clubs for more intimate talks.

Jennifer_WorrickJennifer Worick
Author, Editor

Jennifer Worick‘s latest book, Things I Want to Punch in the Face (based on her popular blog of the same name), hit the shelves in October 2012 and immediately generated great buzz. Jennifer is the co-author of the New York Times bestseller, The Worst-Case Scenario Survival Handbook: Dating & Sex, and she has co-authored or written more than 25 other hilarious and helpful books. Formerly the editorial director at Running Press, she has written and reviewed countless book proposals and shepherded many successful titles to market. She offers publishing workshops and proposal consultations through The Business of Books, www.bizofbooks.com.

Writing Community Party and Wine Reception

Your PubCamp registration gets you free access to the first ever Seattle Writing Community Party and Wine Reception. You'll have the opportunity to meet with writing organizations, groups and non-profits from the Seattle area, while noshing on delicious treats. Over 20 organizations will be attending. You may just find your next writing group, cool new writing tool, or a retreat that fits you perfectly!

Would you like your organization to be a part of the writing community party? Just send an email to Kelsye.


PubCamp Seattle
Hosted by Writer.ly

November 22nd, 8:30am - 6pm

University of Washington
Center for Urban Horticulture
3501 NE 41st Street
Seattle, WA 98105 (map)

Click here to register!



Workshop Details

Keynote Speakers

Workshop Speakers

Writing Community Party and Wine Reception


How to get to PubCamp


Hosted by:


Getting to PubCamp

University of Washington
Center for Urban Horticulture
3501 NE 41st Street
Seattle, WA 98105 (map)


Driving directions and Bus directions to be posted soon.

Sponsors and Community Partners

Interested in sponsoring? Contact Abby.

PubCamp is sponsored by:







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Team Publishing. To create a great book we pull together a small, dedicated team and free them up to do the best work possible. Our team publishing software platform allows the team members to follow a simple workflow to take the work from manuscript to finished product in record time with publisher level quality.



The Northwest Institute of Literary Arts is the parent organization of the Whidbey Writers Workshop low-residency MFA program, the Whidbey Island Writers Conference, the Whidbey Island Writers Association, and Soundings Review literary magazine.



PNWA strives to inspire our members creatively, help develop their craft, and achieve their dreams within the publishing industry. As a nonprofit organization, 501(c)(3), we are grateful to our members, authors, and lovers of the written word. Without this community it would not be possible for PNWA to continue to help facilitate authors' dreams and give back to the communities around us.












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